Raluca Malanca leads Public Affairs, Communication and Marketing activities in Romania, overseeing corporate communications, public affairs, patient experience, employer branding and stakeholder engagement initiatives. As a member of the local leadership team, she contributes to the company’s strategic development, reputation management and long-term growth objectives.
Prior to joining Diaverum, Raluca worked for Maspex Romania as National Key Account Manager, where she led strategic partnerships with major retail chains, driving commercial growth, strengthening brand presence and contributing to the development and execution of marketing strategies across the Romanian market.
Raluca holds a degree in Public Relations and Communication and brings extensive expertise in public affairs, corporate communications and healthcare advocacy. Passionate about building trust and meaningful connections, she brings together public affairs, communication and patient experience to advance organizational culture, strengthen stakeholder relationships and enhance corporate reputation, helping the organization create sustainable value for patients, employees and communities.
